Indian clothing/Ethnic wear

Description/ Specification of Indian clothing/Ethnic wear

Indian traditional wear has a wide variety of dresses to choose from. It has segments in terms of region, state, occasion, season to name a few, for each of which specific type of ethnic wear is purchased. Traditional dresses in India are made using various naturally available fibre like cotton and silk. Cotton is the most preferred fibre for Indian dresses due to it’s suitability to hot and humid climate. Gorgeous silk dresses are the choice for most Indian traditional celebrations like weddings and pujas. In cold hilly areas wool is also used to weave winter wear like shawl. Diversity and range of Indian clothing reflects the diversity of culture, tradition, natural surroundings, and climate of the country. However certain form of ethnic attire like dhoti for males and saree for woman are common to almost all the regions. Off late salwar kurtas, Churidar, Sherwani etc. has emerged as the preferred ethnic wear for traditional celebrations like marriage, religious festivals like Diwali, Navratri, and others in a vast area of the country. It appears that contemporary Indian youth respects the traditions but at the same time enjoys experiments that the fashion design industry is doing with traditional clothing like salwar kurta, lehenga choli, men’s kurta, and even saree to give them a contemporary look and style. The popularity of traditional wear remains unabated and in fact growing steadily. The large number of online portals that offers such dresses is testimony to this fact. There are also the traditional clothing which can be identified with very specific regions such as south Indian white sarees and dhotis, Maharashtrian cotton sarees, Punjabi suits in north western part, Ghagra choli in Rajasthan and Gujarat, Mekhela in Assam among others. Our ethnic wear section enlists the businesses who markets them and more specifically those who have an online presence. Visitors to the site can get connected to them and buy the things online or contact them in person in case of bulk ordering

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